|
Sysco
turns on show power |
SYSCO
Services Presents
If
you are a SYSCO customer, you probably attended their annual
trade show, where the emphasis was on value, new menu ideas,
and marketing products to customers with an extra opportunity
to save on everyday purchases and new products. If you are not
a SYSCO customer, now is the time to consider becoming one,
as the customer is "Gold" in this organization.
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The
crowd takes a break from savins at the Sysco Show |
Over
1.4 Million Cases of product, over 8,000 customer locations
and over 20,000 people attended the two day event held at the
Santa Clara Convention Center. There were over 320 booths representing
250 different vendors (manufacturers/brokers), offering more
than 10,000 items for purchase. Incredible numbers when you
consider this was a one- company trade show ! SYSCO ran 30 buses
from outlying areas, Each of the busses had a company "host"
aboard, and in many cases, supplied snacks and beverages. Customers
were able to purchase products for delivery over an 9 week period.
|
Dom Deluise,
guest Speaker with a happy Sysco customer |
Celebrity
chef Dom Deluise, star of stage, screen and television, was
a great addition. He was funny, interesting and a great hit
with the crowds. After his demonstrations he sat for fan pictures
and the lines stretched around the hall. It was great fun.
New
and noteworthy items featured were a new carved ice product,
ready to use at upscale events, and SYSCO Natural Produce that
featured a wide selection of value added products from this
category. And last of all but definitely not least, customers
got to take a look at a new 3 compartment, temperature controlled
trailer to ensure correct product handling.
Congatulations
to Jim Ehlers, Sr. VP of Sales, Rosemary Hagman, VP of Merchandising
and her merchandisers. Jim Ehlers, Sr. VP of Sales, Brian Blake
VP of Marketing, Ellyn Beamon, Marketing Manager along with
all the Marketing troops and their Marketing Specialists, and
Sales Force for putting on a great show.
Jim
Lankford, President and CEO along with Paul Winterhalder, Executive
Vice President, both wanted to be sure to thank all of the suppliers
and customers who supported and contributed to the unqualified
success of this event.
|
Jim
Ehlers, Senior Vice-President of Sales, Sysco |
Sysco's
Treasure Island theme tied in well with Sysco's Annual Customer
Appreciation Trip. Winning customers will travel to the Caribbean,
or Las Vegas.
|
Left
to right. Paul Winterhalder,
Executive V.P., SYSCO, Bob Murphy,
Bay Brokerage, Brian Blake, V.P.
Marketing, SYSCO, Jim Ehlers, Senior V.P. of Sales, SYSCO,
and Rosemary Hagman, V.P. Merchandising,SYSCO |
Congratulations
to all the winners of SYSCO's Treasure Island Booth Awards:
In the Best Theme Decorations category (Food Exhibitors) first
place goes to Hormel, runner up going to Caffé D'Amore,
( Non-Food Exhibitors) first place went to Sales West Partners,
runner up going to International Paper; (Broker Exhibitors)
first place Food Sales West, runner up going to Market Smart.
In
the Best Sales/ Enthusiasm category (Food Exhibitors) first
place went to Wilton/ DFG, runner up going to Heinz. (Non-Food
Exhibitors) first place to Performance Reps, runner up going
to Libbey, Inc. (Broker Exhibitors) first place goes to Lad
Foodservice, with runner up going to Golden Bear Food Sales.
Grand
Prize for Best Overall in Theme Decorations, Sales and Enthusiasm
was awarded to Bay Brokerage.
