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  Auction Napa Valley Raises $9.8 million at 
                                        Annual Charity Fundraiser
  
                                      The American Classic Wine Auction is 
                                      Quintessential Napa from Start to Finish St 
                                      Helena, CA - The Napa Valley Vintners' 
                                      (NVV) Auction Napa Valley (ANV) charity 
                                      wine auction concluded today, raising more 
                                      than $9.8 million during the annual four-day 
                                      event, for health care, youth services and 
                                      affordable housing non-profits.  Now 
                                      in its twenty-seventh year and appropriately 
                                      themed "The American Classic," 
                                      the event was again the quintessential Napa 
                                      Valley experience focusing on the outstanding 
                                      wines from NVV member wineries, the culinary 
                                      excellence of the region's chefs and restaurateurs, 
                                      the renowned hospitality of the vintners 
                                      and the collaborative effort in the Napa 
                                      Valley with over 800 local volunteers.  
                                      
 As the final gavel fell, 45 Live, 106 Barrel 
                                      and 81 E lots that offered extraordinary 
                                      collections of wine, vintner-hosted events 
                                      and travel adventures donated by the organization's 
                                      many wineries had raised more than $9.8 
                                      million. "This is a tremendous showing 
                                      of generosity by our bidders who come from 
                                      around the world and from our community 
                                      to support these charities," said Bill 
                                      Phelps whose family and winery team chaired 
                                      the prestigious fundraiser.
 
 The auction proceedings began as soon as 
                                      the over 800 guests, including bidders and 
                                      vintners, were seated when comedian Dana 
                                      Carvey welcomed the crowd with his infamous 
                                      humor that pokes fun at current events and 
                                      politicians.  Not long into his program 
                                      he took several jabs at Speaker of the House 
                                      and Napa Valley vineyard owner Nancy Pelosi. 
                                      Then, when it was brought to his attention 
                                      that her husband Paul was seated near the 
                                      stage, Carvey recovered with a laundry list 
                                      of compliments praising the Speaker, hoping 
                                      to get off the self-inflicted hot seat with 
                                      Mr. Pelosi.  The crowd roared and Pelosi 
                                      countered that it was all in good fun.
 
 Perhaps the most moving bidding came just 
                                      before the final five lots were offered 
                                      when John Shafer of Shafer Vineyards took 
                                      to the stage to encourage bidders to raise 
                                      their paddles in an ANV-first "fund 
                                      a need."  Here with no prize to 
                                      be won other than supporting children's 
                                      medical care at Clinic Ole, bidders raised 
                                      their paddles to get in on the giving, beginning 
                                      with those in for $1000,  then those 
                                      in for $5000 and so on,  finally  
                                      paying their top bid placed.  The highest 
                                      bids of the round came from perennial top-bidder 
                                      Joy Craft of Woodside, CA who gave $200,000 
                                      and from the Trinchero Family and Joseph 
                                      Phelps Family who jointly gave $225,000. 
                                      When the lot closed, it had raised $764,000 
                                      from 68 bidders.
 
 It was lady's night when the NVV lot, in 
                                      partnership with Lexus offered not only 
                                      the pre-release of its first-ever hybrid 
                                      luxury sedan with a trunk filled with Napa 
                                      Valley wine, but also a cadre of lady vintners 
                                      who took to the stage to add "a weekend 
                                      with the girls" to sweeten the deal.  
                                      In a chorus-like lineup that included Nancy 
                                      Andrus Duckhorn, Karen Cakebread, Paula 
                                      Kornell, Margrit Mondavi, Andrea Phelps, 
                                      and Pat Phelps, the final bidder was Oakville 
                                      Ranch Winery owner Mary Miner, who paid 
                                      $360,000 for the Lexus and its ladies.
 
 Breaking new records, the Staglin Family 
                                      Vineyards Lot 24 surged ahead in bidding 
                                      that had stalled at $900,000 for a package 
                                      that included not only wine, but a six-day 
                                      driving trip with the Staglins in Italy 
                                      with the use of two Maserati sports cars, 
                                      when winery owners Shari and Garen Staglin 
                                      added ownership of one of the Maseratis 
                                      if the bidder advanced to $1.1 million. 
                                      A couple from Woodside, who asked to remain 
                                      anonymous, raised their paddle and the gavel 
                                      fell setting a new auction benchmark.  
                                      The couple commented to a crowd of well-wishers; 
                                      "We love what the Auction stands for 
                                      and what it does for Napa Valley."
 ANV 
                                      2007 bid farewell to ever-feisty auctioneer 
                                      Ursula Hermacinski, who has worked nearly 
                                      every Auction since 1992.  Her co-auctioneer 
                                      Fritz Hatton handed her the gavel to close 
                                      the final bidding of the night and the 2007 
                                      event.  Hermacinski will continue to 
                                      be an integral part of Napa Valley as she 
                                      has joined the team at Screaming Eagle winery. Napa 
                                      Valley's World-Class Chefs Create Masterful 
                                      MealAs guests arrived for the Saturday soiree, 
                                      it was pure, classic Napa Valley with the 
                                      understated elegance of a summer garden 
                                      party set on the golf course at Meadowood 
                                      Napa Valley.  Oversized white paper 
                                      lanterns hung from the trees as guests sipped 
                                      sparking wine with hors d'oeuvres prepared 
                                      by Napa Valley, Emmy-winning Food Network 
                                      chef, Michael Chiarello.  The bar was 
                                      set for the rest of the evening. Dinner 
                                      was served during auction bidding in the 
                                      open-air tent decorated with olive boughs 
                                      and garden lanterns with courses prepared 
                                      by winery chefs Sara Scott and Peter Hall; 
                                      Hiro Sone and Lissa Domani of Terra; Richard 
                                      Reddington of Restaurant Redd; Vincent Nattress 
                                      and Joseph Humphries of Meadowood; and Paul 
                                      LeMieux of Auberge du Soleil.
 
 Napa Valley's Consummate Weekend for Foodies
 Dinner on Saturday night was the culmination 
                                      of a days-long food and wine extravaganza, 
                                      with vintner-hosted intimate fêtes 
                                      on Saturday midday and Friday night as well 
                                      as the spectacular Taste Napa Valley at 
                                      Auction Napa Valley on Friday midday, held 
                                      for the third year at Trinchero Family Estates 
                                      in St Helena.  Taste Napa Valley featured 
                                      over 90 of the region's best restaurants 
                                      and artisan food producers alongside nearly 
                                      140 vintners pouring wine in a festival 
                                      setting with a variety of live musical performances, 
                                      while inside the cellar 106 different wines 
                                      were "thieved" from the barrel 
                                      by winemakers for bidders to taste and bid 
                                      on as part of this rousing wine futures 
                                      barrel auction.
 
 The Barrel Auction raised just over $1.23 
                                      million, a fifty percent increase over 2006 
                                      with virtually the same number of cases 
                                      offered. 1,060 total cases were purchased, 
                                      with an average case price of $1161.  
                                      The barrel lots are bid on as individual 
                                      cases, with each barrel offering representing 
                                      ten cases, providing opportunities for a 
                                      great number of bidders.  Over 1,600 
                                      bidders joined in the fundraising, primarily 
                                      in the Barrel Auction which is a perennial 
                                      favorite for its rambunctious and exciting 
                                      pace.   Top professional sommeliers 
                                      from VinTrust were on hand throughout the 
                                      barrel tasting to assist bidders.
 
 David Freed, chairman of Silverado Premium 
                                      Partners, was the top bidder in the Barrel 
                                      Auction, purchasing 74 cases of wine for 
                                      nearly $60,000.  Freed also won the 
                                      Freemark Abbey lot in the Live Auction.  
                                      Freed said:  "We are involved 
                                      in the Auction because we supply wine grapes 
                                      to many of the wineries that participate, 
                                      and it's our opportunity to say thank you 
                                      to them.  If it helps the wineries, 
                                      it helps us, and it helps the community.  
                                      It's a triple net gain to the bottom line!"
 
 Bids Cast Around the World
 Also at the Friday event was the finale 
                                      of the E-Auction where bidders from around 
                                      the globe had been actively bidding since 
                                      May 25th for wine collections, vintner-hosted 
                                      activities, luxury items and more.  
                                      Advance bidding parties were held bi-coastally 
                                      at Gordon Ramsay at the London NYC in New 
                                      York City and at the Ritz-Carlton Huntington 
                                      in Pasadena on June 1st. The E-Auction, 
                                      now in its second year since going global, 
                                      has grown steadily. Finishing at nearly 
                                      $379,000, this represents a 21% increase 
                                      over 2006.
 
 Auction 2007 Chairs
 Chairing this year's event was the Joseph 
                                      Phelps Vineyards Family, including Joseph 
                                      Phelps, winery founder; his son Bill, chairman; 
                                      Tom Shelton, president and CEO; Craig Williams, 
                                      senior vice-president and director of winemaking; 
                                      and their partners.  "The theme 
                                      of the American Classic seemed the purest 
                                      expression of who we the vintners are in 
                                      Napa Valley and what this event has become 
                                      over its twenty-seven-year history.  
                                      We are proud to have been a part of this 
                                      incredible tradition," said Bill Phelps.
 
 Work on the event began more than a year 
                                      ago with the Phelps team assembling a steering 
                                      committee of vintners and community members 
                                      to coordinate all aspects of the operation 
                                      from logistics to décor and from 
                                      culinary to "hoopla," a committee 
                                      dedicated to keeping the energy high.  
                                      Phelps continued, "With over 800 volunteers, 
                                      the Auction is a well-run, collaborative 
                                      effort that showcases the best our community 
                                      can be, with neighbor helping neighbor, 
                                      to raise funds for scores of charity organizations."  
                                      Funds from the Auction will be distributed 
                                      in the fall, but over the event's history 
                                      nearly $70 million has already been given 
                                      to more than fifty non-profit organizations.
 ANV 
                                      2008Plans are already underway as the chair 
                                      of Auction 2008, the Heitz Wine Cellars 
                                      Family, was announced Saturday night during 
                                      the bidding. Dates for ANV 2008 are June 
                                      5-8, 2008.
 More 
                                      Information: For more information about NVV and ANV please 
                                      go to www.napavintners.com
 Auction 
                                      Napa Valley 2007 Photo GalleryPhotographs for editorial use are available 
                                      for download in high resolution, please 
                                      photo credit Jason Tinacci/NVV
 
 ANV 2007 Recap
 2007 10 Top Live Lots- Staglin Family Vineyards, 
                                      $1.1 million
 Bidder: Anonymous
 3-3 liter bottles and a driving tour 
                                      of Italy hosted by the Staglins
 Screaming 
                                      Eagle, $500,000Bidder: Joy Craft of Woodside, CA
 3-3 liter bottles and a campout at the 
                                      vineyard
 Hundred 
                                      Acre, $400,000Bidder: Anonymous
 1-18L bottle and dinner for 10
 
 Harlan Estate, $380,000
 Bidder: Ron Kuhn of Wheaton, IL
 4-3 liter bottles and dinner for 8
 NVV 
                                      and Lexus, $360,000Bidder: Mary Miner of Oakville, CA
 A Lexus hybrid sedan, wine collection 
                                      and a weekend in Napa Valley
 
 Araujo Estate Wines, $340,000
 Bidder: Joy Craft of Woodside, CA
 Wine collection and dinner for 10
 Colgin 
                                      Cellars $320,000Bidder: Anonymous
 7 bottles of wine, dinner for 10
 
 Opus One, $280,000
 Bidder: Ann Colgin of St Helena, CA
 10 magnums and trip to Bordeaux
 Shafer 
                                      Vineyards, $250,000Bidder: Anonymous
 3-3 liter bottles and dinner for 8
 
 NVV and Departures Magazine, $220,000
 Bidder: José Nazar of Los Angeles, 
                                      CA
 Wine collection, trip to Singapore for Premiere 
                                      Festival del Sole
 2007 
                                      10 Top Barrel Lots-Shafer Vineyards, $104,950
 Pride Mountain Vineyards, $36,400
 Joseph Phelps Vineyards, $35,850
 D.R. Stephens Estate, $35,000
 Blackbird Vineyards, $28,150
 Jones Family Vineyards, $24,900
 Nickel and Nickel, $22,050
 William Cole Vineyards, $22,000
 HDV, $20,750
 Etude, $20,100
 2007 
                                      Top 10 E-Lots-Kongsgaard, $21,000
 Viader Vineyards, $16,500
 Domaine Chandon, $15,100
 Sherwin Family Vineyards, $15,100
 Miner Family Vineyards, $14,500
 Etude Wines, $12,400
 Franciscan Estate, $12,100
 Arietta, $11,800
 Cakebread Cellars, $11,200
 NVV and Viking Range Corporation, $10,600
 About 
                                      ANVEstablished by a thoughtful group of Napa 
                                      Valley vintners in 1981, ANV is the granddaddy 
                                      of charity wine auctions in America, having 
                                      given nearly $70 million dollars over its 
                                      first 26 years for healthcare, youth service 
                                      and low-income housing charities in Napa 
                                      County. Funds from the 2007 event will be 
                                      distributed in the fall. NVV is proud of 
                                      our member's contributions, raising desperately 
                                      needed funds through ANV and for being the 
                                      inspiration and backbone of all other charity 
                                      wine auctions across the U.S.
 About 
                                      the NVVNow in our seventh decade, the Napa Valley 
                                      Vintners (NVV) non-profit trade association 
                                      is the sole organization responsible for 
                                      promoting and protecting the Napa Valley 
                                      Appellation as a winegrowing region second 
                                      to none in the world. Respect for our history 
                                      reinforces our commitment to the preservation 
                                      and enhancement of the Valley's land, wine, 
                                      and community for future generations. We 
                                      address the shared interests of our nearly 
                                      300 members and aspire to be the essential 
                                      organization for all Napa Valley vintners.
 
 Napa Valley Vintners (NVV)
 Terry Hall - Communications Director
 Direct 707-968-4217
 thall@napavintners.com
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