MGP Launches Rossville Union Barrel Select Campaign
By FBWorld Team

Rossville Union, the first proprietary Straight Rye Whiskey label from MGP (Nasdaq: MGPI), is celebrating its first year of business with a new offering: Rossville Union Barrel Select. The Rossville Union Barrel Select program allows retail customers to choose a custom flavor profile and packaging, complete with individually numbered bottles and personalized labels. Participating accounts meet with the distillery team in Lawrenceburg to taste, select and order a specialty blend of barrel reserves. Bottled at 100-proof, the Rossville Union Barrel Select program will debut this fall 2019.

"Rossville Union Barrel Select combines two of our greatest strengths: first, our longstanding history of making great ryes in historic Lawrenceburg, and second, our exceptional blending expertise," says Andrew Mansinne, Vice President of Brands, MGP. "Rossville Union Barrel Select allows us to offer a one-of-a-kind solution for accounts to select the perfect mingling and custom bottling for their customers. We're thrilled that this new program coincides with the first anniversary of Rossville Union and caps a year that has exceeded our expectations for Rossville Union."

Named after the founding distillery in Lawrenceburg, Rossville Union represents a historic return to the home of crafted rye whiskey and honors a spirited tradition that dates back more than 170 years in America's original "Whiskey City." Known as the "Masters of Rye," the expert distillery team in Lawrenceburg brings generations of artistry, heritage and passion to the making of the highest quality rye whiskey.

 

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