| 
                Welcome 
                  to California The Magazine
 Cross 
                  marketing between the food, wine and tourism sectors has become 
                  increasingly important in promoting products, destinations and 
                  the image of California and the West Coast to a global market. 
                  To support food, wine and tourism exhibitors at major trade 
                  shows, California, The Magazine of Food, Wine and Travel and 
                  West Coast Magazine were created as an integral means to market 
                  and communicate across these three sectors.  The 
                magazines are promoted and distributed at major international 
                and U.S. domestic trade shows to support exhibitors and destinations 
                reaching out to the business to business trade show community, 
                as well as, supporting those which may not be exhibiting but want 
                a presence at these major trade shows. Direct distribution to 
                attendees at major trade shows ensures a quality readership to 
                leverage your advertising/promotion budget with maximum effectiveness 
                and minimal wastage. Any company or destination serious about 
                doing business and communicating across the globe should ensure 
                their presence in California, The Magazine of Food, Wine and Travel 
                / west Coast Magazine.   |