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READERSHIP
Position
Executive, Board Members 25.4%
General Managers, Assist.,Gen. Mngrs. 16.6%
Section Managers 18.0%
Section Chiefs 14.0%
Employees 26.0%

 

Sector
Restaurant/fast food/ caterers (23.5%) 20,513

Wholesale/distributors/importers
/traders (22.8%)

19,889
Food manufacturers/processors (20.3%) 17,738

Department stores/
supermarkets/retailers 13.1%

11,427
Hotels/Inns (8.1%) 7,102
Others (5.2%) 4,542
Overseas Visitors (4.1%) 3,564
Government/ associations (2.8%) 2,466
Occupation
Sales 25.2%
Management 21.7%
Cooking/Service 20.6%
Planning 11%
Trading 5.2%
Production 4.0%
Purchasing 3.9%
Public Affairs 1.1%
Public Relations 1.6%
Others 5.7%

AREAS OF INTEREST

Frozen Food: 26.5% Meats and meat products: 13.3%
Alcoholic beverages: 24.5% Marine products: 10.6%
Health food: 24.3% Delicatessen items: 10.4%
Confectionary/desserts: 20.8% Dairy foods: 8.2%
Agricultural product: 16.9% Dried foods: 8.2%
Chilled foods: 16.9% Fast food/snacks: 7.3%
Microwave oven products: 16.2% Canned/bottled foods: 6.7%
Seasoning/spices: 15.7% Other: 2.8%
Soft Drinks: 13.6%  

 

All prices and specifications subject to change without notice.
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4343 Sonoma Hwy. Santa Rosa, CA 95409  
707 568-5960 fax: 707 568-5980

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