Flash Rebrands with Return of West Coast IPA
By FBWorld Team
Flash Brewing Company is kicking off 2019 with a new logo identity
and packaging refresh, as well as a new lineup for the year
ahead. The 2019 Green Flash portfolio features the highly anticipated
return of the original 7.0 percent ABV West Coast IPA alongside
new beers, returning fan favorites and special releases. As
the craft-beer landscape evolves, Green Flash remains focused
on innovating its beers and packaging to meet the diverse and
changing expectations of craft-beer drinkers.
new branding is intended to reconnect Green Flash with its San
Diego origins. The packaging prominently features custom artwork
by illustrator Matthew Jay Fleming, whose illustrations depict
the vibrant San Diego lifestyle. A Toast from the Coast manifesto
speaks to the inspirational story behind the brand's name and
describes why a Green Flash beer is a perfect end to an extraordinary
day and the start of an epic night on the horizon.
innovative lineup of core beers - West Coast IPA, Tropical DNA
(hazy IPA), Soul Style IPA, GFB Blonde Ale - will be the focus
for Green Flash in 2019, with a strong roster of rotating special
release beers. Additionally, all core beers will now be offered
in 12-ounce cans to meet the growing demand for cans by consumers.
new visual identity represents a dramatic shift for the Green
Flash brand and reinforces its origin as one of the original
San Diego craft beers," states Green Flash Brewing Co.
VP of Marketing Ben Widseth. "Regarding West Coast IPA,
over the years we have been listening to our loyal drinkers
who reminisced about the original recipe. So we're excited to
bring it back for them to enjoy, along with a portfolio of other
fan favorites and new beer releases to come."