|  4343 
                Sonoma Hwy. Santa Rosa, CA 95409
 707-568-5960
 fax 707-568-5980
 
 
 
 
 
 Applications / Version
 
                 
                  | Quark | 4.04 |   
                  | Photoshop | 5.0 |   
                  | Illustrator | 7 |   
                  | FreeHand | 5.5 |   
                  | PageMaker | 6.5 |  
 Magazine 
                  Dimensions 8.5" X 11"
 
 
 
 Mechanicals
 
                 
                  | Full 
                    Page Bleed | 8.75" 
                    X 11.25" |   
                  | Bleed 
                    Image Safety | 8" 
                    X 10.75" |   
                  | Full 
                    Page-No Bleed | 7" 
                    X 10" |   
                  | 1) 
                    1/2 Page Horizontal Trim | 7" 
                    X 5" |   
                  | 2) 
                    1/2 Page Vertical | 3.5" 
                    X 10" |   
                  | 3) 
                    1/3 Vertical | 2.25" 
                    X 10" |   
                  | 4) 
                    1/3 Page Horizontal | 7" 
                    X 3.25" |   
                  | 5) 
                    1/3 Square | 4.5" 
                    X 5" |   
                  | 6) 
                    1/4 Page | 3.25" 
                    X 5.5" |   
                  | 7) 
                    Label | Variable |   
                  |  |  |          | Design Specifications 
 Artwork 
              Specifications
 Digital 
              files are recommended. Files should be supplied in Macintosh 
              format with a color proof.  Images should be placed at 100% 
              to minimize file sizes. Raster files should support a resolution 
              of 300 dpi in CMYK or grayscale formats placed at 100% or lower. 
              Bitmaps should be no less than 800dpi at 100%. Please supply 
              embedded files placed in Illustrator. Also supply all fonts (both 
              screen & printer fonts). No PC files at this time, please.  
              Additional charges will be applied to ads that do not conform.
 Supported 
                Media 100MB Zip, l or 2GB 
                Jaz, CDMac formatted, (see Additional Charges)
 Film 
                150lpi, e-side down, 
                right reading. Please provide digital backup and printout.
 Labeling 
                Please label disk 
                clearly including name and size of ad, list of contents, contact 
                number, and a return address.
 Deadlines 
                Artwork must arrive 
                at lease two weeks before publication date.
 Additional 
                Charges Additional charges 
                will be applied to any conversions of application, formatting, 
                media transferring, or resizing of ad as well as late ads. Rate 
                is $75/hour (minimum of 15 minutes charged) and a $15 additional 
                fee/zip disk.
  
 
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