De La Ron has quite a few irons in the proverbial
fire. They are actually a cosmetics company and they produce
clothing and are into modeling as well as producing vodka.
If you visit delaron.com, you'll see their quality line of
skin care products and anti aging creams. They also sponsor
various rally races and car events. I guess they figured that
high end Vodka fits into that rather eclectic mix of high
end products and services.
$30.00 to $40.00 per 750 ml bottle they certainly fall into
that super premium price category which they have relabeled
Ultra-Premium. They say that what separates their vodka from
their competitors is being batch distilled a total of 5 times
as well as the filtration process. The water used in De
La Ron Vodka is actually purified with UV (ultraviolet)
rays. The Vodka is then filtered through virgin coconut husk
carbon. How in the world do you tell virgin coconut husk from
the variety that has had sex?
nose is very clean yet medium bodied with a hint of grain
and minerals with very little alcohol to spoil the aroma.
The palate follows suit by being clean yet a bit spicy to
liven things up. The finish is smooth and slightly sweet and
zesty yet short. This is a very nice vodka that could sell
well around $30.00 or less. This super premium category is
being invaded by excellent vodkas that are appearing seemingly
from every corner of the planet with many selling for less
than $20.00 per bottle. However the added cache of the De
La Ron upscale brand and background add up to make
this the Calvin Klein of vodka.
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