
                to 
                  Establish New Wine Service Offered to
                  Journal Readers and Other Wine Lovers
                NEW 
                  YORK, Sept. 12, 2008 (GLOBE NEWSWIRE) -- The Wall Street 
                  Journal today announced WSJwine (www.wsjwine.com), a new service 
                  offered to its readers and other wine lovers. WSJwine offers 
                  access to quality wines of outstanding value through a direct-to-home 
                  wine service.
                WSJwine 
                  will offer wine from all over the world through a dedicated 
                  website, toll free number or standard mail. Customers will have 
                  the option to purchase individual bottles, full cases or receive 
                  ongoing shipments of mixed cases delivered to their homes or 
                  businesses. The range will include quality everyday wines to 
                  fine and rare specials, and will build over time. Many are from 
                  smaller production wineries, not readily available in stores. 
                  The combination of quality wine, excellent value and high levels 
                  of service will deliver a unique wine experience to meet the 
                  discerning tastes of the Journal reader.
                "We 
                  established WSJwine to offer something truly distinct and valuable 
                  to our subscribers," said Paul Bascobert, chief marketing 
                  officer, Dow Jones & Company. "We know from extensive 
                  research that many of our subscribers enjoy good wine and also 
                  have an interest in learning more about wine. WSJwine was designed 
                  to offer great wine values and tap the natural curiosity of 
                  our readers."
                The 
                  Journal has partnered with Direct Wines -- one of the world's 
                  leading direct-to-home wine merchants -- to source and manage 
                  this service on behalf of WSJwine. Direct Wines has 40 years 
                  experience in sourcing quality wines and delivering service 
                  to the standards Journal readers are accustomed to. Direct Wines 
                  currently sources from 20 different countries.
                "We 
                  want to highlight passionate winemakers who are entrepreneurs 
                  in their own right," says Adrian Bentham, cellar director, 
                  WSJwine. "We want to offer their wines and tell their stories. 
                  We know wine lovers are keen to know more about the people and 
                  the places behind their wines. There are so many great wines 
                  and wineries all over the world. Our mission is to help those 
                  who appreciate good wines to discover some of the best."
                Fundamental 
                  to WSJwine is exceptional customer service and support. Wine 
                  buyers can call a toll free number for individual, knowledgeable 
                  advice on wine selection and food pairings. Delivery is direct 
                  to the door via licensed retailers in compliance with each state's 
                  established legal procedures. If for any reason a wine fails 
                  to satisfy, the customer will receive a full refund. Currently, 
                  WSJwine is available in 33 states in the U.S.
                To 
                  buy, or learn more about WSJwine,
                  please go to www.wsjwine.com 
                  or call 1-877-WSJ-WINE.
                About 
                  WSJwine
                  WSJwine (www.wsjwine.com) 
                  is a direct-to-home wine service for customers who seek access 
                  to wines of outstanding quality and value. Established by The 
                  Wall Street Journal in 2008, WSJwine is part of The Wall Street 
                  Journal franchise that includes a global newspaper, web sites, 
                  television and radio operations, conferences and book publishing.