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                World of Wine Events
 Festival 
                Auction Proceeds Benefit Scholarship Programs Granted by AIWF 
                 SAN 
                DIEGO BAY WINE & FOOD FESTIVAL LAUNCHES "CHEF OF THE FEST" COMPETITION
 Southern California's 
                Largest Wine & Food Festival Will Award Up To $50,000
 in Cash and Prizes to Winning Chef
 San 
                Diego, CA (July 31, 2007) - Producers of the San Diego 
                Bay Wine & Food Festival (November 14-18, 2007) are turning 
                up the heat this year with the launch of a high-stakes culinary 
                competition set to handsomely reward one San Diego County-based 
                chef with up to $50,000 in cash and prizes.  "We 
                are proud of the creativity and artistry exhibited by the chefs 
                involved in our Festival and want to showcase, and reward, them 
                in a really big way," said Michelle Metter, the Festival's 
                co-producer. "It's not easy for these chefs to prepare amazing 
                food for thousands of people and have each dish taste just as 
                good as the one before. This competition will spotlight those 
                chefs who, despite the challenges, wow our judges through innovative, 
                flavorful, consistent cuisine." The 
                prize package awarded to the "Chef of the Fest" includes 
                a jaw-dropping vacation of a lifetime for two to the ultra exclusive 
                Turtle Island Fiji including round-trip airfare with Air Pacific, 
                a professional range provided by US Foodservice, magazine exposure 
                in Dining Out and San Diego Magazines, $3,000 in cash, and a Tommy 
                Bahama Rum Gift Basket. Additionally, the "Chef of the Fest" 
                winner will return to the 5th Annual San Diego Bay Wine & 
                Food Festival in 2008 as one of the headlining chefs with their 
                own cooking class and appearances during the Grand Tasting. The 
                competition, which takes place on November 17 during the Festival's 
                Grand Tasting Event, is open to 60 professional San Diego County 
                chefs. Each chef selects to compete in one of five categories 
                including Raw Foods, Meats, Poultry, Seafood/Fish, and Desserts, 
                and is then judged by a team of celebrity chefs, educators, members 
                of the food and wine media, and industry professionals. Judges 
                include Saveur Magazine Editors James Oseland and Paul Lucaks; 
                James Beard Award Winning Author, Laura Werlin; San Diego Union 
                Tribune Food Contributor Maria Hunt, San Diego Magazine Publisher, 
                Maureen Sullivan; Culinary Educator, Chef Vikki Nulman; Restaurant 
                Hospitality Magazine Reporter, Libby Platus and 12 others. The 
                "Chef of the Fest" winner will be announced during the 
                Festival's Grand Tasting on November 17. For more information 
                on the "Chef of the Fest" Competition call 619-342-7337 
                or visit online at www.worldofwineevents.com. ABOUT 
                SAN DIEGO BAY WINE & FOOD FESTIVALThe San Diego Bay Wine & Food Festival is an international 
                showcase of the world's premier wine and spirits producers, chefs 
                and culinary personalities, and gourmet foods. Held November 14-18, 
                2007, the event benefits the American Institute of Wine & 
                Food culinary arts scholarship program. Over 700 wines, 60 of 
                San Diego's top fine dining restaurants and 30 gourmet food companies 
                and exhibitors will participate in the 2007 Festival. Now in its 
                fourth year, the San Diego Bay Wine & Food Festival has quickly 
                grown into a world-class wine and culinary extravaganza. The five-day 
                festival features wine tasting seminars, cooking classes by award- 
                winning chefs, and an elegant Reserve Tasting at one of San Diego's 
                finest hotels. The festival culminates on Saturday at the star-studded 
                Grand Tasting Event and Fine Wine/Lifestyle Auction complete with 
                dueling chef demonstration stages, celebrity cookbook signing 
                tents, Cost Plus entertainment tent, and more.
 For 
                more information visit www.worldofwineevents.com. 
                 ABOUT WORLD OF 
                WINE EVENTSWorld of Wine Events, LLC is an event management and festival 
                production company specializing in the creation of world-class 
                wine and culinary trade and consumer events. World of Wine Events 
                provides strategic guidance, logistics, operations, marketing, 
                and industry insights for winery and spirits road shows, distributor 
                trade tastings, as well as large format tasting and lifestyle 
                festivals. World of Wine Events is the producer of the San Diego 
                Bay Wine & Food Festival, Southern California's largest wine 
                and culinary extravaganza. More information on World of Wine Events 
                and the San Diego Bay Wine & Food Festival may be found by 
                contacting Michelle Metter at 619-602-9789 or by visiting www.worldofwineevents.com.
 Follow up LinksSan Diego Bay Wine & Food Festival
 www.worldofwineevents.com
 American Institute 
                of Wine & Foodwww.aiwf.org/
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