Russian entrepreneur Oleg Lazanovitch, owner of Ruskova Genuine Russian Vodka is thrilled that Russian Billionaire Roustam Tariko is "drawing a line between brands that are truly Russian and those that are not." Tariko said in a recently published article in Just Drinks that "American consumers want the real thing and that's what Russian Standard Original is."

Lazanovitch, borrowing a page from noted winemaker Fred Franzia, is challenging all of the imported Vodkas in fancy bottles by claiming that his Value Priced (retail under $20.00 for a 1.75L), Six Times Distilled Ruskova, can stand toe to toe with all of the fancy imports that retail for two to three times the retail price of Ruskova. Oleg has coined the phrase, "Pay for the Vodka, Not the Glass" to promote Ruskova.

Produced and Bottled in a State of the Art Distillery in Nizhny Novgorod, Ruskova has already been awarded a 90, Gold Medal, Best Buy by the Beverage Testing Institute. "Roustam is right on by saying that American Consumers want the real thing" said Lazanovitch, "but I will take that one step further by saying that American Consumers still recognize a great value and that's what Ruskova is." Ruskova's retail pricing at under $20.00 for a 1.75L actually competes with some domestically produced Vodkas.

Lazanovitch went on to say that you won't see Ruskova advertised in Magazines or on Billboards but quickly pointed out that his premise that Americans are quick to recognize a great value is already being proven by the rapidly growing sales in Florida and Georgia, the first two markets to begin selling Ruskova.

"We are already out-selling many Vodka brands that have been in those markets for a long time and retail scan data shows us growing at a really fast pace," said Lazanovitch.

"We are about to roll out nationally with a beautiful new package but our quality and value pricing will remain exactly as it has been," said Lazanovitch. Major Distributors in Massachusetts, Rhode Island, New Hampshire, Connecticut, New York, New Jersey, Maryland, Delaware, Illinois, Colorado, Oklahoma, Louisiana, Wisconsin, Minnesota, Missouri, Michigan, and South Carolina have already placed substantial orders for the new package which should be hitting retail shelves in August and September.

"In these times of gas prices being well over $3.00 per gallon I'm not the only entrepreneur offering the American Consumer a true value," points out Lazanovitch.

"Fred Franzia is doing it with his Two Buck Chuck and Four Buck Fred, and in the Sneaker Industry Stephon Marbury is out there with his Starbury Brand Sneaker challenging all of the big Sneaker manufacturers with his shoes which retail for under $20.00 a pair."

For more information on Ruskova Genuine Russian Vodka, please visit www.ruskova.com.