
                                        Sustainable Agriculture Certification 
                                        Program Expands into California 
                                      Davis, 
                                        CA, Tuesday, April 17, 2007, 
                                        the non-profit organization Food 
                                        Alliance announced today that 
                                        it has opened an office in California 
                                        to certify farms, ranches, food processors 
                                        and distributors in the state for sustainable 
                                        practices.
                                      Food 
                                        Alliance has hired David 
                                        Visher to represent its program 
                                        in California. Visher brings broad experience 
                                        to the position, having been a farmer, 
                                        managed a produce company, been an educator 
                                        with University of California Cooperative 
                                        Extension, and consulted to agricultural 
                                        businesses on management and regulatory 
                                        compliance issues. "I'm really pleased 
                                        to be able to support the next wave in 
                                        sustainable agriculture in California," 
                                        said Visher. {Consumer and market expectations 
                                        are only going up. I think there are real 
                                        opportunities for growers and processors 
                                        that can meet Food Alliance standards.
                                      The 
                                        move by Food Alliance will also create 
                                        opportunities for retail and food service 
                                        companies. "Food Alliance has been 
                                        very valuable for our operations in the 
                                        Northwest as they move to source more 
                                        sustainably grown products," said 
                                        Culinary Support and Development Director 
                                        Marc Zammit of Bon Appetite Management 
                                        Company, "We look forward to working 
                                        with Food Alliance in California as well." 
                                        
                                      Food 
                                        Alliance certification standards for farmers 
                                        and ranchers include:
                                      • 
                                        Safe and fair working conditions
                                      • 
                                        Healthy and humane care for livestock
                                      • 
                                        No hormones or non-therapeutic antibiotics
                                      • 
                                        No genetically modified crops or livestock
                                      • 
                                        Reduction of pesticide use and toxicity
                                      • 
                                        Conservation of soil and water resources
                                      • 
                                        Protection of wildlife habitat
                                      • 
                                        Planning for continuous improvement
                                      Certification 
                                        standards for "handlers," including 
                                        food processors and distributors, address:
                                      • 
                                        Handling of Food Alliance certified products
                                      • 
                                        Safe and fair working conditions
                                      • 
                                        Conservation of energy
                                      • 
                                        Conservation of water
                                      • 
                                        Responsible solid waste management
                                      • 
                                        Reduction of toxic and hazardous materials
                                      • 
                                        Quality control and food safety
                                      • 
                                        Planning for continuous improvement
                                      Businesses 
                                        that meet Food Alliance's standards, as 
                                        determined through a third-party site 
                                        inspection, use the certification to make 
                                        credible claims for social and environmental 
                                        responsibility, in order to differentiate 
                                        products and to protect and strengthen 
                                        brands. 
                                      Food 
                                        Alliance launched its certification program 
                                        in 1998 in Portland, Oregon, with a single 
                                        apple grower selling in three area grocery 
                                        stores. Today, there are over 270 Food 
                                        Alliance certified farms and ranches managing 
                                        over 4.3 million acres of range and farm 
                                        land, and raising beef, lamb, pork, dairy 
                                        products, mushrooms, dried beans and lentils, 
                                        wheat, and a wide variety of fruits and 
                                        vegetables. Food Alliance has also certified 
                                        13 handling operations, including 9 fruit/vegetable 
                                        processors, a cheese maker, and three 
                                        units of a mainline produce distributor. 
                                        
                                      Food 
                                        Alliance's expansion into California has 
                                        been funded by the Environmental Protection 
                                        Agency, the Natural Resources Conservation 
                                        Service and the Cedar Tree Foundation. 
                                        Food Alliance Certified businesses in 
                                        California currently include the Hearst 
                                        Ranch and pear processor Alex R. Thomas 
                                        & Co. "We're looking forward 
                                        to building a strong presence in California," 
                                        said Food Alliance Executive Director 
                                        Scott Exo, "And to helping more farmers, 
                                        ranchers, and food processors add value 
                                        to their products with verified claims 
                                        for social and environmental responsibility." 
                                        
                                      
                                        Food Alliance
                                        Contacts:
                                      
                                      www.foodalliance.org 
                                        
                                        
                                      