NNapa,
CA - The Volunteer Center of Napa Valley is proud to announce
the winners of the International Wine Label Design Contest.
Le Poisson Gris, a wine label out of North Africa designed by
Ana-Lucia Rosales, won the Overall Award.
A panel of international judges chose the winners in 5 categories:
Successful Innovation
GOLD - Le Poisson Gris, designed by Ana-Lucia Rosales of New
York
SILVER - Cinder, designed by Paul Carew, Carew Co. of Boise,
Idaho
BRONZE - Ambigram, designed by Casey DenBleyker, Red Car Studio,
Portland, Oregon, creative director Amanda Frederickson, Pigs
Fly Public Relations, Kansas City, MO
Dramatic
Graphics
GOLD - Le Poisson Gris, designed by Ana-Lucia Rosales of New
York
SILVER - Abdon, designed by David Grasekamp, Mowaii Creative
Agency of Germany
BRONZE - Ambigram, designed by Casey DenBleyker, Red Car Studio,
Portland, Oregon, creative director Amanda Frederickson, Pigs
Fly Public Relations, Kansas City, MO
Classic
Style
GOLD - 9 Hats, designed by Michelle Poole, the Design Poole
of Seattle, Washington (9 Hats refers to the 9 winemakers of
Long Shadows, a collection of ultra-premium wines from the major
wine regions of the world.)
SILVER - Alan McCorkindale Blanc de Noirs, designed by Alan
McCorkindale of Wellington, New Zealand
BRONZE - Big Ranch Red, designed by John Kasten, Kasten Design
of Napa, California
Labels
Not Currently in Production
GOLD - Black Ice, photo by Bob Dabrowski, layout by Jen Williams
of jenwilldesign.com
SILVER - 4 Couples, designed by Larry Stanley of Elk Grove,
California
Overall
Winner
Le Poisson Gris, designed by Ana-Lucia Rosales of New York
Entries
were judged on the following criteria: overall originality and
creativity, use of typography, and use of graphics. Certificate
Awards for the International Wine Label Competition will be
mailed after the judging and will consist of Gold, Silver, and
Bronze awards.
The
roster of international judges includes Paul Wagner, co-author
of Wine Marketing & Sales and wine marketing instructor
at Napa Valley College. "There is no question that labels
play a critical role in wine marketing, and this competition
brings attention to those who are really good at it. The winning
labels were fun, dramatic, creative, and most of all, effective!"
Rounding
out the team of judges are Pascal Durand, Wine Marketing professor
at the ENESAD program at the University of Burgundy in Dijon,
France; Tim Gaiser, MS, Director of Education, Court of Master
Sommeliers Americas; Javier Merino, Management and Marketing
Professor at the University of Mendoza, Argentina; Pierpaolo
Penco, Director at the Executive Master in Wine Business program
at MIB School of Management, Trieste, Italy; and Liz Thach,
PhD, Wine Business Professor, Sonoma State University, who co-authored
Wine Marketing & Sales with Paul Wagner.
A
call for entries for the next competition will go out in spring
of 2011. The proceeds of the competition, which are in the form
of submission fees, go directly to benefit the Volunteer Center
of Napa Valley. Over the past year, the center has provided
an estimated $500,000 in volunteer labor to benefit local non-profit
organizations. Please visit www.iwldc.org for more information.
About
the Volunteer Center of Napa Valley
The Volunteer Center of Napa Valley has pursued its mission
of "Connecting people who care with people in need"
for over 35 years. During 2009, the Volunteer Center provided
an estimated $500,000 in volunteer labor to benefit local non-profit
organizations. Incorporated in 1974, the Center is an IRS sec.
501(c)(3) private non-profit.
Overall and Gold Award winning labels are attached. Silver and
Bronze winning labels available upon request.
