Ascentia Wine Estates Announces the Appointment of
Todd Devincenzi as Chief Sales & Marketing Office

HEALDSBURG, Calif. (January 12, 2010) –Jim DeBonis, Chief Executive Officer of Ascentia Wine Estates, today announced the appointment of Todd Devincenzi as Chief Sales & Marketing Officer. The two previously worked together at Allied Domecq and Beam Wine Estates. Todd is the perfect choice for us and will help lead our company in this competitive and challenging market,” comments DeBonis.

Todd brings exceptional leadership and proven results to this important role,” said DeBonis. He has prior experience on some of our brands and we are confident he will positively impact our sales and marketing initiatives, resulting in even greater sustainable growth for our portfolio.

Devincenzi most recently was with C. Mondavi & Sons as their Vice President of Sales.  His career in the wine industry also includes Allied Domecq and Beam Wine Estates, where he was the Director of National Off-Premise Accounts.

A graduate of California State University Sacramento with a Bachelor of Science in Marketing, Devincenzi held management positions with Schering-Plough, Nestle Waters, Braun, Inc and Heublein.

I am excited to be working with these great brands again and along with W.J. Deutsch & Sons, continue driving the business forward,” says Devincenzi.

Devincenzi currently resides in St. Helena, California with his wife Jeanne, and three children.

About Ascentia Wine Estates, LLC
Founded in 2008, Ascentia Wine Estates is an ultra-premium wine company that includes California's, Washington's and Idaho's first wineries.  The portfolio contains quality wines sourced from some of the world's most prestigious appellations, such as Napa Valley, Russian River Valley, Alexander Valley, Carneros, Washington's Columbia Valley and Idaho's Snake River Valley.  The Company has 250 employees and is headquartered at 349 Healdsburg Avenue, Healdsburg, CA.  For more information, please visit: www.ascentiawineestates.com.

Ascentia Wine Estates, LLC
Atlas Peak - Buena Vista Carneros - Gary Farrell Vineyards & Winery –& Geyser Peak Winery - XYZin - Columbia Winery - Covey Run - Ste. Chapelle