"Joes on the Nose"
Brings Organic Coffee and More to San Diegans

Residents of San Diego may notice an orange truck driving around the city as mobile coffee business Joes on the Nose launches this month. The full-service, mobile coffee shop delivers premium organic coffee and tea drinks to its customers. The surf themed mobile shop features a distinct menu with unique flavorings, all supplied by a smile-inducing orange truck.

Joes on the Nose was founded by San Diego surfer David Wasserman. After years of making coffee before his morning surf and emerging from the water wanting another fresh warm cup, Wasserman decided the beach community needed an accessible, mobile coffee shop to serve fellow surfers and beachgoers. His vision grew from there, realizing there was a need for specialty coffee drinks throughout the San Diego community, from surf contests to art exhibits to farmer's markets. Wasserman began a search for what he considered the best cup of coffee. After researching and tasting roasters across the country, Wasserman was excited to find his favorite coffee at Bird Rock Coffee Roasters in La Jolla. Their dedication to using organic beans cemented Wasserman's decision. As a surfer with a love of the beach and nature, Wasserman also strives to be environmentally responsible, using eco-friendly products such as Greenware cold cups derived from sustainably grown American corn and Eco-Sleeves made with recyclable and biodegradable foam.

Wasserman was determined to create a unique menu with distinct recipes. Inspired by the flavors of the islands, he developed his signature drink, the Aloha Latte- a mocha with coconut and macadamia nut flavorings topped with homemade coconut whipped cream. Other specialty drinks include the Green Room (a green tea latte with steamed soy milk and vanilla), the Cheater Five (a vanilla latte with macadamia nut), and the Gromlet (a kid friendly Aloha Latte that replaces espresso with hot chocolate). All drinks can be iced or blended, and all tea drinks are made with real tea.

Joes on The Nose is open 7 days a week and services popular beach spots and community events. The orange coffee truck can also be booked for special events, such as corporate/private parties, weddings, birthdays, concerts, and more. Wasserman hopes to soon expand to include more trucks throughout San Diego and beyond.

For more information, please visit www.joesonthenose.com For more information, contact:

Joes on the Nose
David Wasserman
858-373-8001
david@joesonthenose.com