Frank Gehry-Designed Hall Winery 
                          Officially Breaks Ground in Napa Valley
                        Landmark Project 
                          Combines Provocative Architecture with World-Class Winemaking 
                          To Celebrate Art, Wine and Napa Valley Environment
                        ST. 
                          HELENA, Calif., July 27 /PRNewswire/ -- After 
                          four years of extensive planning and design, world-renowned 
                          architect Frank O. Gehry and associate Edwin Chan joined 
                          vintners Craig and Kathryn Hall to break ground Friday 
                          on the new Hall Winery in Napa Valley. The centerpiece 
                          of the new winery will be a 10,073 square-foot Frank 
                          Gehry-designed building composed of glass, stone, plaster 
                          and wood and crowned by distinctive undulating trellising 
                          that will echo the mountains and vineyards of Napa Valley 
                          in the background. 
                        
                        Gehry, 
                          known for his intrepid exploration of form, is lauded 
                          for projects such as the Guggenheim Bilbao in Spain, 
                          the Walt Disney Concert Hall in Los Angeles and other 
                          celebrated works. Scheduled to open in 2010, the St. 
                          Helena project will house one of the most advanced wineries 
                          in California, restore the historic buildings currently 
                          on the site and incorporate sustainable, energy-efficient 
                          design to achieve LEED certification by the U.S. Green 
                          Building Council. 
                        
                        The 
                          groundbreaking event, in addition to formally launching 
                          the construction, unveiled Gehry's many working models 
                          and allowed the architects and vintners the opportunity 
                          to share, first-hand, their inspiration and vision for 
                          the project. Margrit Mondavi, with husband Robert Mondavi 
                          close by, served as the moderator for a presentation 
                          by Gehry, Chan and the Halls.
                        "During 
                          our first site visit to the Hall Winery, it became immediately 
                          apparent that the master plan for the new winery must 
                          complement the natural setting of the Napa Valley and 
                          take advantage of and emphasize the spectacular views 
                          of the neighboring Mayacamas mountain range, while integrating 
                          all new buildings with the site's significant historic 
                          resources," said Gehry. "With the artful combination 
                          of the historic and the new, the natural and the human-made, 
                          it is our intention that the new Hall Winery will be 
                          an experience that is unique to and harmonious with 
                          the beauty of the Napa Valley."
                        "From 
                          the beginning, we were thrilled with the ideas the Gehry 
                          team presented," stated Kathryn Hall. "With 
                          his design, Frank has succeeded beautifully in creating 
                          a building that inspires the senses and at the same 
                          time is sensitive to the natural beauty of Napa Valley. 
                          We are also delighted with the way Frank and Edwin Chan 
                          have incorporated the historical nature of the property 
                          into the design."
                        The 
                          Halls -- Kathryn is the former ambassador to Austria 
                          under presidents Clinton and Bush and Craig is an entrepreneur, 
                          investor and author -- have been vineyard owners in 
                          Napa Valley since 1995. The couple purchased their St. 
                          Helena property, the former Napa Valley Cooperative 
                          Winery, in 2003, which sits on 33 acres on Highway 29 
                          just south of the town of St. Helena. The new winery 
                          will be built in three phases on the site, allowing 
                          the Halls to continue making wine using the existing 
                          facilities and to operate their current tasting room 
                          until the new winery is complete. 
                        "Working 
                          with Frank Gehry and his team has been a joy and a dream," 
                          noted Craig Hall. "It has been an inspiration to 
                          us to have a front-row seat for the creation of a work 
                          of art. We have a lot of construction work ahead of 
                          us, but we are delighted with the design."
                        Beginning 
                          Saturday and continuing through the construction process, 
                          Hall Winery will offer special daily tours of the Gehry 
                          project. Visitors who pre-arrange tours at the winery 
                          will have the opportunity to view an exhibition of the 
                          designs, concepts and processes undertaken by the Halls 
                          and Gehry Partners during the past four years. This 
                          exhibition will include photographs, drawings and nearly 
                          40 models, which were built through the design process. 
                          In addition, the tour will include a tasting of current-release 
                          Hall wines and a tasting of wines from barrels. The 
                          fee for the tour, exhibition and tastings is $25 per 
                          person. A special complimentary tour of the architectural 
                          exhibit alone will be offered once a week on Sundays. 
                          Tours, tastings and visits to the exhibition can be 
                          arranged by calling Hall Winery at 707-967-2620.
                        When 
                          the new Hall Winery opens it will be one of the most 
                          advanced wineries in California, with state-of-the-art 
                          facilities designed for ultra-premium wine production. 
                          Napa Valley architect Jon Lail worked closely with the 
                          Gehry team to design the functional winery structures, 
                          which include a unique fermentation building for high-end 
                          winemaking and gentle handling through gravity-flow 
                          delivery of grapes.
                          
                          Hall wines are distributed in major markets throughout 
                          the U.S. The Halls have a second winemaking facility 
                          in Napa Valley, Hall Rutherford, which was completed 
                          in 2005. Additional information is available at http://www.hallwines.com.