Health Conscious Consumers
Make For Health Conscious Diners
Los
Alamitos, CA - With millions of Americans
scanning restaurant menus for healthy options,
Frieda's Foodservice Division can make sure they
find them. Whether for a side dish, dessert or
the meal itself, Frieda's specialty produce company
has the products that can help create innovative
menu choices that are as mouth-watering as they
are good for you.
"Look on virtually any restaurant menu these
days and you'll see choices indicated as healthy
options," said Karen Caplan, Frieda's President
and CEO. "Frieda's has been a part of the
trend since the beginning and we pride ourselves
on offering products that contribute to making
restaurants a healthy place to eat."
According to Healthy Dining, a Southern California
program committed to assisting restaurants in
offering a selection of dishes that meet the nutrition
guidelines recommended by leading health organizations,
what can sometimes be confusing is the items that
"appear" healthy on menus but may not
be, due to ingredients, portion size, preparation
methods and presentation. And that's where Frieda's
comes in. There is no denying that a fresh fruit
salad with Pepino Melon, Cherimoya and Kiwifruit
is healthy and there is no preparation or embellishment
needed to enjoy. And portion size is never an
issue when it comes to fresh vegetable dishes
like Roasted Kabocha Squash, Baked Graffiti Eggplant
or Sautéed Fennel.
Of course Frieda's knows that there are those
who aren't interested in the healthy options and
would rather go out and enjoy a hand-tossed pizza
or a juicy burger, but they've got choices for
them as well. Forgo the pepperoni and sausage
and enjoy a pizza topped with sweet and colorful
Sweetooth® Peppers. Enjoy the burger but accompany
it with a side of roasted Klamath Pearl Potatoes
or Honey-
Roasted Cipolline Onions. And for those who just
have to have dessert, no matter what the fare,
any restaurant can create a signature dessert
that starts with some fresh fruit and Frieda's
French-Style Crepes, each with only one gram of
fat.
As restaurants begin to increase the appearance
of specialty on their menus, Frieda's will be
there to ensure chefs know exactly how to utilize
the products to create healthy and delicious meals
for their customers. And through the experience
of creating The Purple Kiwi Cookbook, Frieda's
has become a reliable source for recipe development,
plating and presentation.
"We know specialty and we know what do with
it," said Caplan. "And we can pass that
knowledge on to the foodservice industry whether
educating them about the endless possibilities
of our product line or assisting with heart-healthy
recipe development."
Founded in 1962 by Frieda Caplan, Frieda's, Inc.
was the first wholesale produce company in the
U.S. to be founded, owned and operated by a woman.
Once a small produce stand at the Los Angeles
Produce Market, Frieda's has emerged as the nation's
premier marketer and distributor of specialty
produce and now offers more than 600 specialty
items to grocery and specialty stores throughout
the U.S. and Canada. America has Frieda's to thank
for introductions to Kiwifruit, Shallots, Cherimoyas,
Donut® Peaches, Sugar SnapT Peas and Habanero
Peppers and the innovations just keep coming.
Frieda's
4465 Corporate Center Drive .
Los Alamitos, CA 90720-2561 U.S.A.
714-826-6100
FAX: 714-816-0273
www.friedas.com
news.bureau@friedas.com
