Pork Makeover: New Push for Dark Meat
                              By 
                                Sara 
                                Goudarzi
                                LiveScience Staff Writer
                                
                                Pork is getting a makeover as producers look to 
                                make the meat a little darker, an indicator of 
                                higher quality. 
                                
                                In 1987, the pork industry launched a campaign 
                                that ingrained the "whiteness" of pork 
                                in the heads of consumers. This push sprang from 
                                the perception that chicken and turkey were leaner 
                                choices than beef, lamb and pork. Since then, 
                                researchers worked hard to bring pork up to par 
                                and make it the leanest meat it could be. 
                                
                                Now, Ken Prusa, a professor of food science and 
                                human nutrition from Iowa State University, is 
                                convinced that pork is finally lean enough and 
                                consumers need to look at other characteristics 
                                when picking the right cut for dinner. 
                                
                                Pork pH
                                "I was doing research in a 
                                meat-packing plant and noticed that the Japanese 
                                export buyers always chose the darker pork," 
                                Prusa said. "I wanted to find out why, so 
                                I evaluated some darker products."
                                Color, Prusa found through various industry-funded 
                                studies, is an indicator of pH in pork, a measure 
                                of acidity or alkalinity. A pH of 1 is considered 
                                very acidic and a pH of 10 is very alkaline. 
                                
                                Dark-colored pork has a higher pH and so is less 
                                acidic than lighter-colored cuts. Acid damages 
                                muscle proteins and causes meat to be watery and 
                                light in color. 
                                
                                "Through sensory testing, we found pH to 
                                be a pretty strong driver of ultimate pork quality," 
                                Prusa said. "Higher pH products are more 
                                tender, juicy and flavorful."
                                
                                Pork loin, for example, has an average pH of 5.7, 
                                whereas the higher quality pork tenderloin averages 
                                around 6.1 to 6.2 in pH, Prusa told LiveScience. 
                                
                                
                                Relax, Porky
                                Keeping the animals relaxed before 
                                slaughter is one way to drive up the pH. Stress 
                                causes elevated adrenaline levels in the body, 
                                which then drop the pH levels in the animal. 
                                
                                Another factor may be temperature. 
                                
                                "Chilling is a big factor in processing," 
                                Prusa said. "It's critical to lower the temperature 
                                of the carcass fairly rapidly. Otherwise, the 
                                pH may drop too low before chilling can stabilize 
                                it."
                                
                                With such methods, producers may be able to adjust 
                                the pH by a tenth, which Prusa says is quite significant. 
                                
                                
                                "People can see the difference," he 
                                said. "Once they taste it, the better quality 
                                is obvious." 
                                
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