| By 
                        Diann Bitker 
                         
                          |  |  |  |   
                          | Vines 
                              with snowladen mountains
 | Golan 
                              Heights Winery Entrance | Winery 
                              Vines in an arid region |   
                        During the Yom Kippur War in 
                        1973, the Golan Heights was the scene of fierce battles 
                        between Israeli and Syrian troops. Today it is the prospect 
                        of a peace agreement which threatens the residents' peace 
                        of mind. Israel captured the strategic plateau from Syria 
                        during the 1967 Mideastwar, and later annexed it. The 
                        present Israeli government has indicated that it is willing 
                        to give back the heights in exchange for a peace treaty, 
                        but Israeli-Syrian peace talks, renewed last year, have 
                        stalled again.
 Israelis love the Golan, a beautiful area dotted with 
                        gentle hills, the area's highest mountain, fruit groves, 
                        waterfalls and ravines. There are several dozen businesses 
                        operating on the Heights, built from scratch in a sparsely 
                        populated wilderness area: a major dairy farm, two cattle 
                        ranches and lots of apple orchards. There's a hot springs 
                        spa and alligator farm in the foothills. If the Golan 
                        were given up Israelis would also lose their only ski 
                        slopes and resort, and one of their few fine wineries.
 
 The Golan Heights has turned out to be the Bordeaux or 
                        the Napa valley of Israel. The Golan Heights Winery is 
                        perhaps the best known brand name associated with the 
                        Golan Heights, producing some four million bottles of 
                        prize-winning vintages yearly. The winery, which is jointly 
                        owned by eight local kibbutzes and towns, (moshavim) was 
                        founded in 1983. It harvests 4,000 tons of grapes a year 
                        and produces some 300,000 cases of premium red, white, 
                        and sparkling wines under the Yarden, Gamla,and Golan 
                        labels, which win awards every year from the most prestigious 
                        international wine competitions. It boasts up-to- date 
                        crushing, pressing, and pumping equipment; 200 stainless-steel 
                        tanks thermostatically controlled by computer; and French-oak 
                        maturation barrels.
 
 But even peace talks that have stalled or failed are an 
                        indication that some political movement is going on. This 
                        can make for a nerve-wracking life. The 18,000 residents 
                        on the Heights, generally speaking, teeter between normal 
                        life and abnormal anxiety about their future, and owners 
                        of businesses on the Golan Heights are contemplating their 
                        options.
 
 But the Golan Heights Winery insists on conducting business 
                        as if there were no threat on the horizon. General manager 
                        Shalom Blayer says the winery has no intention of abandoning 
                        a major investment drive, despite the fact that its vineyards 
                        are likely to be handed over in any peace settlement with 
                        Syria. And they are pressing ahead with plans to expand 
                        the annual harvest and production, and increase the number 
                        of staff.
 
 Blayer refuses to discuss what they would do should they 
                        actually have to face the unsettling prospect of having 
                        the company's home base on the Syrian side of the border 
                        in the not-so-distant future. Back in 1994, he explains, 
                        the situation was similar. Then there was constant talk 
                        of a deal, and a withdrawal from the Golan. People told 
                        him then that he had better start packing his bags, and 
                        hordes of journalists made pilgrimages north to ask him 
                        how he felt.
 
 "I cannot tell you that we don't think about what 
                        will be doing if Syria takes over this area. We are thinking 
                        about it," Blayer declares, "but we're not talking 
                        about it. Because now we are at a junction where we are 
                        fighting to stay here and to continue to produce here. 
                        It will be a democratic fight, it will be a fair fight, 
                        but we will fight."
 
 Another major firm here, the Mai Eden Mineral Water Company, 
                        is already looking towards a future outside the Golan 
                        Heights by buying European businesses, and has sold part 
                        of its company to a firm in California as a defensive 
                        move. The company reportedly has prepared alternative 
                        plans to relocate the main production facility elsewhere 
                        in Israel, or even to continue operating out of Syria. 
                        Whether a company came to the Golan for business or ideology 
                        plays a large factor in how it responds to the on-again 
                        off-again Syrian-Israeli talks. Shalom Blayer says that 
                        unlike Israelis who came to the Heights to make money, 
                        the owners of the Golan winery first settled in the Golan, 
                        and only then started looking for business opportunities. 
                        "The people who own this winery are not businessmen 
                        from Tel Aviv who came to the Golan Heights to establish 
                        a business. We built a whole life here. We are emotionally 
                        connected. This is our only home now."
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