Low
Mercury Tuna not Just a Headline
The birth of Wild Planet Seafood Company
continued...
Surface
Fishing Only
Wild Planet only offers
young 3 - 5 yr old albacore premium tuna caught exclusively
on the surface of the pristine waters of the Pacific
off the coast of Oregon where mercury levels in fish
are recorded as the lowest in the country. By surface
fishing, Wild Planet Fisheries are sure to catch only
the youngest tuna, as older tuna run deep once they
begin to spawn at after age 5. This fishing technique
also assures that the dolphins and other marine mammals
and turtles are safe. Once onboard, the tuna are individually
handled and washed and placed in a specially designed
insulated fish holds with a steady temperature of 30
degrees F to preserve freshness. At this young age,
these tunas haven't had time to build up elevated mercury
levels like the older, larger tuna you find in cans
today.
An
Environmentally Preferred Fishery
The sustainability issue surrounding fisheries is the
hottest issue in the seafood industry today, due to
the success of the Monterey Bay Aquarium's Seafood Watch
program. Whole Foods, Wal-Mart, Safeway and Earth Fare
are just some of the stores making demands on their
seafood providers as to the sustainable methods they
follow. These demands are shaping the way many seafood
providers respond. The beautiful part about this is
these stores are creating the demands because of the
successful pressure the consumers have placed upon them.
This is truly a program that has succeeded.
The
Monterey Bay Seafood Watch program has successfully
coined the phrase "environmentally preferable fishery".
The clear definition of this phrase is a fishery that
is not harming the seas. The preferred catch method
of this organization is the troll or line fishing. They
don't like the nets. Wild Planet is rated as a best
choice, an environmentally preferred fishery.
Wild
Planet
is committed to ocean ecology and works only in wild,
healthy stock fisheries that do no damage to the marine
habitat. Healthy oceans are the best way to provide
nutrition to people and all other life on this planet.
By making a balance between precious marine resources
of finding sustainable balance in terms of the use and
preservation of precious marine resources, they get
to live their dream of having a successful business
which furthers the restoration of the oceans.
Wild
Planet's 18 fold risk to benefit ratio Statement
1.
6 x the omega fatty acid
2. 1/3
the mercury
That
is an 18 fold risk to benefit ratio. If you want to
get 5 grams of omega 3 in tuna, you can eat one can
of our product, or 6 cans of the national brand. To
get that, you are getting 18 times the mercury exposure.
|
Bill
Carvalho with Wild King Salmon |
The
Portuguese expect a lot from seafood. It's true in Portugal
and it's true at Mr. Carvalho's Wild Planet. Don't let
the ordinary can deceive you; what is inside is entirely
unique. In taste, nutrition and safety, Wild Planet
has redefined how good fish can be. Bill forcefully
says: "we feel honored to treat people to fish
so potent in nutrition, it should be called a foodceutical;
if that's not a word, it should be.
Appreciative
customer feedback is overwhelming, when people try this
product they don't go back to other brands."
If
you think Bill is overstating things, well, remember
he is Portuguese; or maybe seafood is just that much
more important to him. When I think about it, all the
recent health studies are making me think I should start
thinking like the Portuguese myself.
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