we have a secret, I would have to say it's in the processing.
third generation prune farmer John Taylor, when asked
he makes his prunes so moist. “When you dry the
have to think of it as cooking. It's a lot of hands
test the moisture by touch."
Taylor family members have been farming in the outlying
areas of Yuba City since 1916. Grandfather Earl Taylor
passed the torch on to son George, nurturing over 100
acres of land that produced cherries, peaches, walnuts
and prunes. George's sons, John and Richard, lived the
farmer's version of the American Dream for their entire
youth. Weekdays after school were spent walking home
on farm roads with hardly any traffic on them, and weekends
were spent carrying bushels of peaches and prune baskets
to the local corner, where for 50 cents, you, too, could
have your own bushel of fruit.
were just typical boys, muses Richard, older brother
to John. You'd think there was no trouble to get into,
but we'd think of something. Like the time we got into
a peach fight, and nobody could buy any peaches as they
drove by because we were busy throwing them at each
men laughed, recalling the simpler days of American
farm life. However things were destined to change. Issues
revolving around the preservation of the American agricultural
system coupled with progress, came to the forefront.
In the Taylor family, the 100 acres gradually became
300 acres, and as John and Richard matured, the agricultural
future of the family took a different turn.
Taylor studied farm management at Cal Poly University
in San Luis Obispo, while younger brother John majored
in Plant Science at California State University at Fresno.
Their education made them unafraid to try the new improved
technology and equipment available in today's market.
Wanting to grow and sell great tasting products with
preservation of the earth in mind, the Taylors inched
their way into organic farming. In 1989, Taylor Brothers
Farm's started converting their farm to organic, and
everything conformed to the California Certified Organic
Farmers (CCOF) program. Today, Taylor Brothers is a
large supplier of organic prunes in the U.S. market,
however their impact in Europe and Asia is even greater.
Ripe, Process Ripe
main priority of Taylor Brothers Farms, Inc, has always
been the quality of their product. Picking their prunes
at the height of their brix levels has made them the
number one choice for taste in the American market,
and it has made them the number one choice in Japan,
and other International markets. Fresh tasting, moist
prunes not only taste better, they retain a higher level
of health properties. This has created a very strong
market for them in Japan. Leading Japanese retailer
Jusco Markets remains their number one fan,and exports
into Japan represents 70% of their entire export business.
take a teaspoon of this stuff a day,
it is so high in antioxidants, that it keeps people
future in organic prunes is in processing, not in increased
orchard production,”says John, and in fact, 1990
and 1991 had seen increased efforts in exporting, as
well as processing. Those efforts have paid off handsomely,
but not without a lot of effort and smart work on the
part of John and Richard Taylor. Traveling to Europe
and Asia over 5 times a year each in search of new markets,
their efforts have paid off in business that has remained
loyal, year after year.
when the larger American Corporations have gone after
our business and tried to under cut our prices, we still
keep the business. I think it is because we understand
the level of quality that the Japanese market requires.
We make a prune concentrate that we can only sell in
Japan, says John. People take a teaspoon of this stuff
a day, because it is so high in antioxidants, that it
keeps people well. Americans just don't want to eat
that –not yet, anyway!”
as an Ingredient for
Discovered Health Considerations
discovery that prunes act as a bacteria inhibitor as
well as a moisture extender, has been a motivating factor
to create a prune based product that can be used as
an ingredient in both baking, and moisture retention
in meat. Taylor Brothers and the California Dried Plum
Board have worked hand in hand to create such a product.
Taylor Brothers makes a prune powder that has 4 - 5%
moisture. It's high moisture retention and high antioxidant
properties have made this a superior product. Available
in 40 lb bags in heavy sealed plastic, please speak
to Richard or John about how this product can fit into
your product needs.
Levels in Prunes
Brother's Product List