In
a series of moves designed to build the Jamba Juice brand name
with its public, Jamba Juice launched its Jamba Meals to the
public this past February. The announcement was made on February
16, 2000, and represents the smarts of the fast food world,
and the tong time belief founder Kirk Perron has held that the
publk wants more than the healthy smoothie, they want additional
meal items with it to complete the whole meal.
Jamba
Meals are designed to be a convenient and easy way for Jamba
customers to order multiple products at once and get more for
their money. 110w Jamba Meals promise to be the most distinctive
choice for healthy eating on the go," said Jamba Founder
and Chairman Kirk Perron. II As the forerunner in our industry,
we are proud to be the first to combine the benefits of simple
ordering with a variety of high quality produas so otir customers
can easfly obtain a tasty and nutritious meal," added Peron.
In
addition to Jamba Meals, Jamba has also launched Jamba Pretzels.
Jamba's new line of gourmet soft pretzels are low in fat and
all natural. Flavors featured are: Traditional Vavarian, Apple
Cinnamon, and Sourdough Parmesan. These assortments of premium,
superior flavored pretzels are served warm and include aged
cheese, fruit, and distinctive spices. Participating Jamba locations
will sell the pretzel for $1.95 individually, and for $1.50
as part or a Jamha Meal. Prices may vary from store to store.
The 6 industry leading Jamba Meal combinations include:
-Smoothie
with a Jamba Bread - Jamba Breads include Mind
Cver Blueberry, Pizza Protein, Souper Wheat, Honey Nut Energy,
in addi tion to seasonal varieties.
-
Smoothie with a new Jamba Pretzel
-Jamba Pretzels include Traditional Bavarian, Apple Cinnamon,
and Sourdough Parmesan
-Jamba
Soup with a Jamba Bread - Jamba Soups include
Jamba's Chicken Noodel Santa Fe Corn, Beyond Broccoli, and a
rolaing flavor of the day called "Today's Jamba Soup"
- Janiba Soup with a new Jamba Pretzel -16 ounce (or larger)
fresh squeezed juice with a Jamba Bread
Jamba
fresh squeezed juices include may be need for clarification
and orange, carrot, lemonade and blended juices - 1 6 ounce
( or larger) fresh squeezed juice with a new Jamba Pretzel
The
launch comes right after a series of personnel changes designed
to implement and strengthen the launch. It was announced by
Kirk Perron on January 10, 2000, that Paul Clayton had been
hired as Chief Executive Officer of the San Francisco based
company effective February 1, 2000. Clayton comes to Jamba Juice
directly from Burger King where he was president of Burger King
Corporation's North America division.
"We
are thrilled to welcome Paul on board at Jamba Juice,"
said Perron. "We have watched from afar as his passion
for Burger King helped strengthen the brand and expect that
the Jamba Juice brand will benefit significantly from his vast
expertise. His addition to Jamba signfied the beginning of an
exciting new chapter in our growth."
Perron
also announced that current Jamba Juice President Glenn Bacheller
has decided not to stay with the company as president. Bacheller's
resignation is effective immediately. Said Perron, 'It is with
great sadness that we see Glenn leave Jamba. He has made significant
contributions to the brand during his tenure. We thank him for
his passion to the company and his dedication. We wish him well."
There are no immediate plans to name a new president.
There
are more than 275 company and franchise& liscenced stores
across the country including Arizon, California, Colorado, Hawaii,
Idaho, Illinois, Massachusettes, Minnesota, Nevada,New Mexico,
Oklahoma, Oregon, Texas, Utah, Washington, Washington D.C.,
and Wyoming, as well as select Whole Foods Markets, College
Campuses, and airport locations nationwide. For the nearest
location call 1-888-JAMABA.