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Jamba Juice
maintains industry edge


In a series of moves designed to build the Jamba Juice brand name with its public, Jamba Juice launched its Jamba Meals to the public this past February. The announcement was made on February 16, 2000, and represents the smarts of the fast food world, and the tong time belief founder Kirk Perron has held that the publk wants more than the healthy smoothie, they want additional meal items with it to complete the whole meal.

Jamba Meals are designed to be a convenient and easy way for Jamba customers to order multiple products at once and get more for their money. 110w Jamba Meals promise to be the most distinctive choice for healthy eating on the go," said Jamba Founder and Chairman Kirk Perron. II As the forerunner in our industry, we are proud to be the first to combine the benefits of simple ordering with a variety of high quality produas so otir customers can easfly obtain a tasty and nutritious meal," added Peron.

In addition to Jamba Meals, Jamba has also launched Jamba Pretzels. Jamba's new line of gourmet soft pretzels are low in fat and all natural. Flavors featured are: Traditional Vavarian, Apple Cinnamon, and Sourdough Parmesan. These assortments of premium, superior flavored pretzels are served warm and include aged cheese, fruit, and distinctive spices. Participating Jamba locations will sell the pretzel for $1.95 individually, and for $1.50 as part or a Jamha Meal. Prices may vary from store to store. The 6 industry leading Jamba Meal combinations include:

-Smoothie with a Jamba Bread - Jamba Breads include Mind Cver Blueberry, Pizza Protein, Souper Wheat, Honey Nut Energy, in addi tion to seasonal varieties.

- Smoothie with a new Jamba Pretzel -Jamba Pretzels include Traditional Bavarian, Apple Cinnamon, and Sourdough Parmesan

-Jamba Soup with a Jamba Bread - Jamba Soups include Jamba's Chicken Noodel Santa Fe Corn, Beyond Broccoli, and a rolaing flavor of the day called "Today's Jamba Soup" - Janiba Soup with a new Jamba Pretzel -16 ounce (or larger) fresh squeezed juice with a Jamba Bread

Jamba fresh squeezed juices include may be need for clarification and orange, carrot, lemonade and blended juices - 1 6 ounce ( or larger) fresh squeezed juice with a new Jamba Pretzel

The launch comes right after a series of personnel changes designed to implement and strengthen the launch. It was announced by Kirk Perron on January 10, 2000, that Paul Clayton had been hired as Chief Executive Officer of the San Francisco based company effective February 1, 2000. Clayton comes to Jamba Juice directly from Burger King where he was president of Burger King Corporation's North America division.

"We are thrilled to welcome Paul on board at Jamba Juice," said Perron. "We have watched from afar as his passion for Burger King helped strengthen the brand and expect that the Jamba Juice brand will benefit significantly from his vast expertise. His addition to Jamba signfied the beginning of an exciting new chapter in our growth."

Perron also announced that current Jamba Juice President Glenn Bacheller has decided not to stay with the company as president. Bacheller's resignation is effective immediately. Said Perron, 'It is with great sadness that we see Glenn leave Jamba. He has made significant contributions to the brand during his tenure. We thank him for his passion to the company and his dedication. We wish him well." There are no immediate plans to name a new president.

There are more than 275 company and franchise& liscenced stores across the country including Arizon, California, Colorado, Hawaii, Idaho, Illinois, Massachusettes, Minnesota, Nevada,New Mexico, Oklahoma, Oregon, Texas, Utah, Washington, Washington D.C., and Wyoming, as well as select Whole Foods Markets, College Campuses, and airport locations nationwide. For the nearest location call 1-888-JAMABA.

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