Specialty
Coffee Association of America
Quality, Sustainability, and Social Responsibility
The SCAA held its Annual
Specialty Coffee Conference on April 14 . 18, 2000 at the Moscone
center in San Francisco. Over 8,000 people attended the 4 day
conference, ranging from coffee roasters to retailers.
Over 58 countries were represented, with Brazil, Guatamala,
Costa Rica, Ethiopia and Mexico providing dazzling booth exhibits.
Cuppings were going on in
three different areas of the show, as the coffee industry rallied
to taste and evaluate coffee by their appelations, similar to
a wine tasting.
Coffee's important place in the industry was evidenced by the
crossover of foodservice vendors offering services to today's
coffee retailers.