Standard Launches Ready-to-Drink Moscow Mule
By FBWorld Team
Standard Vodka, the worldís #1 premium Russian vodka1,
announces the national launch of its vodka-based ready-to-drink
Moscow Mule. Made with natural flavors and at 8% ABV, the Russian
Standard Moscow Mule is sold in 12oz copper-colored cans that
are reminiscent of the copper mug in which the Moscow Mule is
traditionally served. The product has already been successfully
test-marketed in New York, New Jersey, Massachusetts, Illinois
The Russian Standard Moscow Mule, consumers can instantly enjoy
one of the countryís most popular cocktails ó
no bartender necessary, said Leonid Yangarber, CEO of Roust
Americas. It is like having a professionally made Moscow Mule
at your fingertips.
Moscow Mule is nicely aligned with current consumer trends,î
said Kellyann MacLean, Director of Marketing for Roust USA.Consumers
are looking for convenience, higher ABV, and the use of natural
flavors all of which our product offers. In our test markets,
the product has been met with great enthusiasm from the trade
and consumers alike who are loving the taste and the packaging.
product will be rolled out nationally beginning Q1 2019 in both
the off-premise and on-premise. It currently is sold as a 4-pack
but may also be available as single cans in the near future.
Standard Gold Vodka