William
Grant & Sons New Product: Fistful of Bourbon
By FBWorld Team
William
Grant & Sons, the fiercely independent Scottish family company,
whose commitment to making the highest quality spirits has earned
the company the prestigious Distiller of the Year award by the
International Wine & Spirit Competition (IWSC) and International
Spirits Challenge (ISC) 11 times over the past 12 years, is
launching its first from-the-ground-up American whiskey. Fistful
of Bourbon is a blend of five straight American bourbons - literally
a fistful - aged at least two years that together delivers the
best that bourbon has to offer. Just grab a bottle, turn it
around and we'll tell you exactly what each of the five brings
to the table.
We're
launching it first in Texas (sorry, New York and San Francisco,
you're going to have to wait on this one) and it's blended and
bottled at 45% ABV with an SRP of $24.99 for 750ml and $2.99
for 50ml.
Fistful
of Bourbon is a 100 percent straight American whiskey blended
by William Grant & Sons Master Blender Brian Kinsman, who
was awarded the 2017 ISC Master Distiller of the Year, and Kelsey
McKechnie, William Grant & Sons Whisk(e)y Blender, after
sampling loads of straight bourbons from all over America. Like
you'd expect from a full-fisted bourbon, the whiskey has five
distinct flavors: balanced and sweet; green, leafy floral notes;
soft spices and hints of nutmeg; buttery toffee; cinnamon and
licorice.
"There's
an art and science to blending - and Fistful is a balance of
both," explained William Grant & Sons Whisk(e)y Blender,
Kelsey McKechnie. "Our creative process combined the art
of nosing along with our vision for the whiskey and the science
of blending different bourbons to create a unique taste all
its own. We're excited to showcase William Grant & Sons'
long-time blending experience by bringing it to the American
whiskey scene."
"Fistful
is a hallmark of William Grant & Sons' relentless commitment
to placing quality at the heart of any new spirit introduction,"
said William Grant & Sons President and Managing Director,
Americas Jonathan Yusen. "From Glenfiddich's pioneering
position in single malt Scotch, to Hendrick's leadership role
in reinvigorating the gin category, to Monkey Shoulder introducing
blended Scotch to a new generation of whisky drinkers, William
Grant & Sons has never stopped experimenting and pushing
the boundaries. With over a century of award-winning whisk(e)y
experience, we're thrilled to bring our liquid expertise to
something truly unique in the bourbon category."
Fistful
is available in select on- and off-premise retailers throughout
Texas. For more info, visit www.fistfulofbourbon.com. Follow
us on Facebook and Instagram, order us in bars, and buy us by
the bottle.
https://fistfulofbourbon.com/